Going for the lowest cost website for your business can end up costing more than you bargained for. In fact, our experience has been that, time and time again, website designers building “value brand” sites end up delivering sub-standard products.
It’s not just about finding the cheapest option. If you don’t invest in the most important tool for marketing modern businesses, you’re going to get what you pay for.
On more than one occasion, we inherited websites that clients had bought through a low cost site designer. The end result was a website that either didn’t possess functionality and aesthetic design elements, or simply wouldn’t show up in search results. Or worse: both.
What are the pros and cons? Well…
It is possible to simplify things, or possibly make them worse. Pre-Packaged site designers include options like Wix, Squarespace, and a whole slew of other offerings. These drag-and-drop “What You See Is What You Get” (WYSIWYG) tools do exactly what they say. And nothing on the back-end.
Alternatively, “Out-of-the-Box” site templates are typically generic, and still don’t offer anything by way of digital marketing edge. No SEO, no branding, etc.
Either way, you’re taking more than just a gamble. You’re entirely skipping an integral step.
There’s no better path to a quality website than by having it done professionally. A knowledgeable, experienced web design agency will provide you with a well-finished product that’s worth the investment.
If the up front cost is stopping you from making the right choice, there are other options. However, every option should be well-researched and vetted for credibility.